Digital Exploration — Discoveries and commentary by Manish Hirapara

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Personalizing and Differentiating Your Customer Experience to Actively Compete in Today’s Market

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I had the privilege of speaking at eTail East this past summer. All too often, retailers are chasing SKUs as a means to growth. Instead of just simply focusing on more products, put yourself in the customer’s shoes and tailor the experience to their needs.

Here is the presentation:

and here is the video:

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    • customer experience
    • eCommerce
    • omnichannel
    • retail
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